The Jordan Automobile Company of Cleveland , Ohio ,
built quality cars with the best proprietary components. Edward S. “Ned” Jordan
introduced his extravagant Speedway Ace models during the Depression. The Ace
roadster cost $5,500; the Sportsman sedan was $500 more. Jordan
rationalized, “The manufacturer of a truly high-quality product is under
obligation to the salesman to keep his price higher than that of his
competitors to make it easier to sell.”
When the Model Z Ace appeared,
Autobody Jordan
line. From its arrogant trumpet horns, flanked by racy Woodlite headlamps,
emblazoned with cloisonné Jordan
arrowheads, past the twin cowl spotlights to the raked continental spare, the
roadster was a showstopper.” Seated at the Jordan ’s wheel, the lucky pilot
could imagine himself at the controls of the newest Supermarine air racer,
which had a top speed of over 100 mph.
magazine enthused, “These striking designs put some of the old vim and
vigor into the
By 1931, times were so hard at Jordan that
when potential customers asked for a Speedway Series brochure, the response was
a set of glossy photographs. They could no longer afford to print a catalogue.
Very few Speedway Series cars
were built. The lender searched for an Ace roadster for years before acquiring
this example. It was missing many parts, including its ultra-rare Transitone
radio, and it had the wrong fenders, but he recognized it immediately. It is
probably the only survivor.
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